Introduction
Activism is an inherently social practice. Movements cannot succeed without good communication and effective collaboration among activists. Just think about whether you would prefer to hand out flyers to a demonstration with a group of friends or by yourself. Working together is not just more enjoyable, it is necessary. Only by mobilizing our collective power and talents can we achieve our goals of social and political change.
The social basis of activism explains why Facebook, an increasingly popular social networking site, is a natural companion for tech-savvy organizers. Because of the site’s massive user base and its free tools, Facebook is almost too attractive to pass up. However, the site has its flaws and is not a guarantee of organizing success. This guide is written to provide some insights into what works, what doesn’t work, and how best to use Facebook to advance your movement.
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